Four Advantages of Digital Printing

Digital printing machine proofing has become the mainstream production method in the Western printing industry. More than 90% of enterprises in the European printing industry use digital printing machines for sampling. These enterprises generally believe that digital printing machines have fast response speed, low sampling cost, and good consistency in results. Digital printing machines have become an essential tool in the European printing industry. The overall solution has achieved good results.
Digital printing proofing has the following four major advantages compared to traditional proofing methods:
1. Fast reaction speed
The digital printing machine, with its fast sampling, can improve the response speed of enterprises to orders, leading the printing industry in the mall. Competition intensifies, processing prices decrease, and profit margins decrease. Customers have put forward higher requirements for printing enterprises in terms of cost, response speed, quality, service, and other aspects. If a company takes out samples first, they will be one step ahead and receive orders. Improving the speed of sampling undoubtedly enables enterprises to win over numerous competitors.
2. Cost reduction
Using a digital printing machine for sampling can replace some of the work that previously had to be done on circular and flat screen printing machines, eliminating the need for machine time. Generally, making a sample often takes up 3-4 hours of time on a machine. If the customer is not satisfied, they will make repeated modifications, resulting in a significant waste of the company's production capacity.
3. Good sampling effect and high customer recognition rate
Digital printing and traditional printing belong to different systems, and many professional technicians are worried that using digital printing machines to produce samples may not achieve such results. In fact, this concern is unnecessary. At present, domestic companies have organized the best process personnel in China to conduct in-depth research and find a solution to solve this problem. This plan uses software to adjust the digital printing and proofing effect, so that traditional printing machines can fully achieve the same proofing effect in production. From a color perspective, due to the wider color gamut of the paste used in traditional printing compared to the color gamut of digital printing ink, the color effect produced by using a digital printing machine can also be completely simulated by traditional paste.
4. Wide application range
The ink that can be used for proofing includes active ink, acidic ink, and dispersed ink (transfer printing). Direct printing with dispersed ink is still searching for suitable ink. In customer samples, if it is paper or electronic, digital printing machines can be directly used for proofing after color separation processing. Traditional printing machines can completely complete mass production according to the proofing effect.
If the sample is a fabric sample, it is necessary to explain some characteristics of digital printing to the customer, and the sampling mode can only be changed after obtaining customer approval. Enterprises should particularly consider customers' ability to accept new things. For some conservative customers, using traditional sampling methods is still relatively stable. It is only appropriate to recommend digital printing sampling to these customers when digital sampling becomes the mainstream of the market. This process will take approximately 2-3 years in China.
Digital printing technology and traditional printing technology are two completely different printing mechanisms in printing, so using a digital printing machine for sample making requires a running in period with the customer. From the perspective of the process, there should also be a break-in period for the internal sampling and production system of the enterprise. If possible, it is best to establish a set of process standards to enable enterprises to quickly import digital printing and proofing systems, which will be recognized by customers.