The Bedding Market Is Significantly Influenced By Various Sectors

About one-third of a person's life is spent in bed, so people place great importance on sleep quality. However, in order to have a good sleep quality, the choice of bedding is crucial. Therefore, more and more people are paying attention to high-quality bedding, leading to a surge in demand for bedding.
Due to the wide range of consumer groups covered by bedding, the demand for bedding is very large. In addition, the booming development of China's economy, tourism, and film and television has also provided a broader development space for the bedding market.
The impact of economic growth on the bedding market
According to relevant data statistics, China's total economic output exceeded 1 trillion yuan in 1986, 6 trillion yuan in 1995, and 50 trillion yuan in 2012. From the perspective of economic aggregate, from 2012 to 2018, the average annual growth rate of China's economy was 7.0%. By 2019, the economic growth rate had reached 6.1%, and the total economic output was close to 100 trillion yuan. It can be seen that China's economic development trend is exceptionally rapid.
With the continuous improvement of China's economic level, people's living environment has also been improved, and there has been more subdivision of housing spatial functions. As the most important part of a house's space, the bedroom has naturally received more attention from people for its related bedding, and the demand for bedding is expanding day by day. In the rapidly developing market environment of China's economy and the blue ocean of bedding products, many emerging bedding companies such as Yixing Xiaoshi and Kaisheng Home Textile have emerged. The favorable factors in the market have also provided them with many new development opportunities.
The impact of tourism on the bedding market
With the acceleration of China's economic development, more and more provinces and cities have a per capita GDP of 10000 US dollars. Due to the improvement of people's living standards, tourism and leisure activities have also begun to rise, and hotel accommodation bookings have significantly increased in recent years. For the hotel accommodation industry, bedding is an essential part. The rise of the tourism industry has also to some extent driven the further growth of demand for hotel and homestay bedding bookings, clearly opening up a new sales channel for the bedding market.
The impact of film and television dissemination on the bedding market
Mass communication forms such as film and television dramas, movies, and variety shows have played an indispensable role in promoting consumer fashion awareness, and film and television entertainment has become a part of contemporary people's lives, bringing a lot of relaxation and joy to people in their spare time from work and study. Especially in recent years, some modern dramas that reflect family ethics and the current situation of life have become particularly popular. The frequency of appearance of everyday scenes and bedding in these modern dramas is always very high. The rendering and promotion of film and television dissemination have also sparked a large number of viewers' desire to purchase. Therefore, new visual sales models such as the same style and star style in the drama have also become a favorable factor in driving the bedding market.
In addition, according to relevant data, there are an average of 10 million couples getting married each year in China, leading to an increase in the number of new homes. The consumption of bedding products in the market is expected to reach 20 billion yuan this year. Therefore, there is still a large market space in China's bedding market. However, it is worth pondering for bedding companies that, with the 1980s and 1990s becoming mainstream consumers, their consumption of bedding is no longer limited to product quality and functionality, but also strictly controls the appearance and style of products.
Therefore, even in such a vast market development space, many emerging bedding brands such as Yixing Xiaoshi need to constantly adjust their development direction and keep up with the ever-changing demands of consumers in order to stand firm in the blue ocean market where opportunities and competition coexist.